Function
As Marketing Manager, you will support our mission to develop a profitable PLA bioplastics business by identifying and analyzing key markets and applications to define the future growth strategy of the company. You will also manage the product portfolio to maintain a competitive position in the bioplastic market and successfully offer alternative solutions to conventional fossil-based plastics. You will promote, in collaboration with commercial and technical teams, our PLA solutions to existing new markets and will ensure strong visibility of the company and associated brandnames through organizing and attending fairs and conferences.
- Strategic Marketing
- Develop and maintain detailed analysis of relevant market segments and new application areas where PLA could substitute conventional fossil-based plastics. This includes identifying key drivers and stakeholders throughout the entire value chain, competitive forces and new developments/technologies.
- Collect and report competitive intelligence to the commercial team and assist in creating competitive assessment tools for sales.
- Understand customer needs (lead VOC) and translate into strong value proposition for PLA products. Work in close collaboration with commercial team and application development team to ensure that adapted technical solutions are developed and offered to customers.
- Define new business models to support the company growth strategy.
- Define strategy by market segments and coordinate strategy implementation process together with internal key stakeholders (application development, business development, sales, regulatory).
- Develop industry network and manage strategic partnerships with external stakeholders (brand-owners, industry associations, distributors, etc.).
- Digital/Communication Marketing:
- Provide support for launches of new products with required documentation package.
- Coordinate the development of meanigful documentation package (together with application development, business development, sales) to be used in marketing and sales communication activities (conferences, customers visits, faires, social media presence).
- Reponsible for branding startegy.
- Organize and participate in trade shows.
- In charge of company website content and social media.
Scope of the function
You will report directly to the Chief Commercial Officer.
Profile
- Master’s or Bachelor’s degree in Business and/or Sciences
- Minimum of four years’ experience in marketing and/or product management in the chemical industry
- Experience in the bioplastics industry (packaging, 3D printing, healthcare, etc.) is preferred
- Basic IT capabilities (Microsoft, Canva)
- Passion for sustainability and making positive changes on the planet
Soft Skills
- Autonomous, strong team player with an agile mindset
- Strategic thinker with strong business acumen
- Outstanding communication skills
Languages
- French and English are mandatory; Any other language would be a plus
Our offer
- A unique opportunity to join a global leader active in Biotechnology and Bioplastics
- A challenging position and a large responsibility giving you the opportunity to take a key role in the development of a sustainable and innovative company
- A human sized company encouraging autonomy and team spirit
- An interesting salary package with extra-legal advantages
Interested: Apply without delay by logging on to our website www.Futerro.com under "careers".